leadership

Good Strategy: Objectives, Not Just Goals

Good strategy is not simply an enumeration of goals. It is about setting clear objectives that guide action. A good strategy finds the sweet spot between an abstract visionary plan and a detailed step-by-step plan. It provides direction and focus, enabling teams to make decisions and prioritize effectively.

Key Points

  • Good strategy focuses on actionable objectives, not just aspirations.
  • It bridges the gap between high-level vision and detailed planning.
  • Provides clarity for decision-making and prioritization.

Reflection

How can you ensure your strategies are objective-driven and actionable, rather than just a collection of goals?